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Beikost
A joyful toddler with blonde hair is eating from a jar, with a logo and text celebrating "HiPP 125 Jahre" on the right.

Hurra, HiPP wird 125 Jahre alt!

… und das wollen wir dieses Jahr mit Ihnen feiern! Als führender Hersteller von Babynahrung trägt unser Familienunternehmen besondere Verantwortung für kommende Generationen. Nachhaltiges Handeln hat daher Tradition! 125 Jahre sind seit dem ersten HiPP Produkt vergangen – J. Hipp’s Kinder-Zwiebackmehl.

„Vieles von dem, was mein Urgroßvater, mein Großvater und mein Vater gemeinsam mit anderen Familienmitgliedern angestoßen haben, ist bis heute im betrieblichen Alltag und unserer Produktpalette sichtbar und spürbar. Der hohe Qualitätsanspruch, der fürsorglich das Wohlergehen der kleinen Konsumentinnen und Konsumenten integriert, ist über die Generationen gleichgeblieben: Spitzenqualität für das Wertvollste im Leben – unsere Kinder.“

Signature.
An elderly man, wearing a white shirt, is smiling as he looks at a child's hand presenting a freshly picked carrot with its green leaves.

Seit 125 Jahren ...

An elderly man in a field holds a potato, with a green bubble containing German text nearby.
A man in a light-colored jacket and white pants walks through a field with three people bending over in the background.
A person's hands hold a yellow chick.
An elderly man in a field examines a plant.
A man in a suit stands beside a large tree in a misty forest.
An elderly man in a field holds a potato, with a green bubble containing German text nearby.
A man in a light-colored jacket and white pants walks through a field with three people bending over in the background.
A person's hands hold a yellow chick.
An elderly man in a field examines a plant.
A man in a suit stands beside a large tree in a misty forest.

Qualität garantiert!

Beste Qualität hat für uns höchste Priorität – für das Wertvollste im Leben.

„Nachhaltige Landwirtschaft bewahrt die Gesundheit unserer Böden und garantiert damit, dass auch unsere Kinder und Enkelkinder diese einzigartige Ressource nutzen können.“

Signature.

Weiterdenken seit Generationen

Nachhaltigkeit ist kein Meilenstein, den wir irgendwann erreichen und feiern. Nachhaltigkeit ist ein laufendes Hinterfragen und Neubewerten. Nachhaltigkeit ist ein Weg, der Herausforderungen und Überraschungen mit sich bringt. Nachhaltigkeit ist eine Aufgabe für Generationen. Wir haben uns schon vor langer Zeit auf den Weg gemacht und gehen weiter.

A three-story building with a statue, signage, and people in period attire is dated 1899.
A vintage box with a child's image and text in German, dated 1932.
A vintage packaging of a product named “HIPP” from 1937, featuring a price of 1.20 RM, with a graphic of a baby and a container.
A vintage packaging box from 1945 featuring a photograph of a baby, with the text "Hipp's Buttermilch GRIESS" and "Der wohlgeschmeckende KINDERGRIESS" printed on it.
Three individuals stand in an open field; a woman in a long coat and hat, a man in a long coat and hat, and another man in a jacket and cap holding a pitchfork.
A vintage tin can with a baby illustration and German text, dated 1957.
Two cans of Hippon baby food, one labeled Stage 1 and the other Stage 2, are shown with a date of 1964.
A close-up portrait of an elderly woman with a gentle smile, accompanied by the year 1967 in a circular design.
A white circle with the year 1969 written inside, connected by a dotted line to the word "HiPP" which is composed of the letters H, I, P, and P.
Four women are pictured together outdoors, with a logo and the year 1981 displayed below them.
A circular logo with a leaf symbol and the text "mit BIO Gemüse" is accompanied by a dotted line leading to a smaller circle with the year "1990" inside.
A man in a suit with a tie, smiling, is superimposed on a black background with a white circle containing the year 1991.
A logo with the letters AOL, a leaf symbol, and the German phrase "Die Öko-Lebensmittelhersteller" with the year 1994 highlighted in a circle.
A logo with a blue and green design, surrounded by a circle of yellow stars, with the text "EMAS" and "GEPRUFTES UMWELTMANAGEMENT" below it, and a dotted line pointing to a circle with the year "1995" inside.
A man in a hat is inspecting a pile of green bananas in a garden.
A white background with the text "Ethik-Charta" in black, centered above the multicolored logo of "HiPP," and below the logo, there is a tagline in German, "Das Beste aus der Natur. Das Beste für die Natur." On the right side, there is a dotted line leading to a circular graphic with the year "1999" in black.
A logo with the text "HiPP" and "Mein Baby Club," along with a dotted circle containing the year "1999."
Cows in a forest.
Two men, one older and one younger, stand side by side outdoors, with the older man wearing a dark-colored jacket and the younger man in a light-colored jacket.
A man in a white shirt stands in a wheat field with a scenic landscape in the background, accompanied by the year 2017.
A white circle with the year 2017 is connected to the word "opta" in green, which is part of the word "opta*Europe" in green and black.
A butterfly with white wings and red spots is perched on a purple flower.
A circular certification seal with the text "EMAS plus" in the center, surrounded by German text, and a dotted line extending to a white circle with the year "2018" inside.
A laptop displays a webpage with a woman and a child, a section for booking yoga classes, and the year 2023 is highlighted.
A three-story building with a statue, signage, and people in period attire is dated 1899.
A vintage box with a child's image and text in German, dated 1932.
A vintage packaging of a product named “HIPP” from 1937, featuring a price of 1.20 RM, with a graphic of a baby and a container.
A vintage packaging box from 1945 featuring a photograph of a baby, with the text "Hipp's Buttermilch GRIESS" and "Der wohlgeschmeckende KINDERGRIESS" printed on it.
Three individuals stand in an open field; a woman in a long coat and hat, a man in a long coat and hat, and another man in a jacket and cap holding a pitchfork.
A vintage tin can with a baby illustration and German text, dated 1957.
Two cans of Hippon baby food, one labeled Stage 1 and the other Stage 2, are shown with a date of 1964.
A close-up portrait of an elderly woman with a gentle smile, accompanied by the year 1967 in a circular design.
A white circle with the year 1969 written inside, connected by a dotted line to the word "HiPP" which is composed of the letters H, I, P, and P.
Four women are pictured together outdoors, with a logo and the year 1981 displayed below them.
A circular logo with a leaf symbol and the text "mit BIO Gemüse" is accompanied by a dotted line leading to a smaller circle with the year "1990" inside.
A man in a suit with a tie, smiling, is superimposed on a black background with a white circle containing the year 1991.
A logo with the letters AOL, a leaf symbol, and the German phrase "Die Öko-Lebensmittelhersteller" with the year 1994 highlighted in a circle.
A logo with a blue and green design, surrounded by a circle of yellow stars, with the text "EMAS" and "GEPRUFTES UMWELTMANAGEMENT" below it, and a dotted line pointing to a circle with the year "1995" inside.
A man in a hat is inspecting a pile of green bananas in a garden.
A white background with the text "Ethik-Charta" in black, centered above the multicolored logo of "HiPP," and below the logo, there is a tagline in German, "Das Beste aus der Natur. Das Beste für die Natur." On the right side, there is a dotted line leading to a circular graphic with the year "1999" in black.
A logo with the text "HiPP" and "Mein Baby Club," along with a dotted circle containing the year "1999."
Cows in a forest.
Two men, one older and one younger, stand side by side outdoors, with the older man wearing a dark-colored jacket and the younger man in a light-colored jacket.
A man in a white shirt stands in a wheat field with a scenic landscape in the background, accompanied by the year 2017.
A white circle with the year 2017 is connected to the word "opta" in green, which is part of the word "opta*Europe" in green and black.
A butterfly with white wings and red spots is perched on a purple flower.
A circular certification seal with the text "EMAS plus" in the center, surrounded by German text, and a dotted line extending to a white circle with the year "2018" inside.
A laptop displays a webpage with a woman and a child, a section for booking yoga classes, and the year 2023 is highlighted.
A three-story building with a statue, signage, and people in period attire is dated 1899.
A vintage box with a child's image and text in German, dated 1932.
A vintage packaging of a product named “HIPP” from 1937, featuring a price of 1.20 RM, with a graphic of a baby and a container.
A vintage packaging box from 1945 featuring a photograph of a baby, with the text "Hipp's Buttermilch GRIESS" and "Der wohlgeschmeckende KINDERGRIESS" printed on it.
Three individuals stand in an open field; a woman in a long coat and hat, a man in a long coat and hat, and another man in a jacket and cap holding a pitchfork.
A vintage tin can with a baby illustration and German text, dated 1957.
Two cans of Hippon baby food, one labeled Stage 1 and the other Stage 2, are shown with a date of 1964.
A close-up portrait of an elderly woman with a gentle smile, accompanied by the year 1967 in a circular design.
A white circle with the year 1969 written inside, connected by a dotted line to the word "HiPP" which is composed of the letters H, I, P, and P.
Four women are pictured together outdoors, with a logo and the year 1981 displayed below them.
A circular logo with a leaf symbol and the text "mit BIO Gemüse" is accompanied by a dotted line leading to a smaller circle with the year "1990" inside.
A man in a suit with a tie, smiling, is superimposed on a black background with a white circle containing the year 1991.
A logo with the letters AOL, a leaf symbol, and the German phrase "Die Öko-Lebensmittelhersteller" with the year 1994 highlighted in a circle.
A logo with a blue and green design, surrounded by a circle of yellow stars, with the text "EMAS" and "GEPRUFTES UMWELTMANAGEMENT" below it, and a dotted line pointing to a circle with the year "1995" inside.
A man in a hat is inspecting a pile of green bananas in a garden.
A white background with the text "Ethik-Charta" in black, centered above the multicolored logo of "HiPP," and below the logo, there is a tagline in German, "Das Beste aus der Natur. Das Beste für die Natur." On the right side, there is a dotted line leading to a circular graphic with the year "1999" in black.
A logo with the text "HiPP" and "Mein Baby Club," along with a dotted circle containing the year "1999."
Cows in a forest.
Two men, one older and one younger, stand side by side outdoors, with the older man wearing a dark-colored jacket and the younger man in a light-colored jacket.
A man in a white shirt stands in a wheat field with a scenic landscape in the background, accompanied by the year 2017.
A white circle with the year 2017 is connected to the word "opta" in green, which is part of the word "opta*Europe" in green and black.
A butterfly with white wings and red spots is perched on a purple flower.
A circular certification seal with the text "EMAS plus" in the center, surrounded by German text, and a dotted line extending to a white circle with the year "2018" inside.
A laptop displays a webpage with a woman and a child, a section for booking yoga classes, and the year 2023 is highlighted.

Ursprung einer großen Idee

Joseph Hipp stellt in der eigenen Konditorei in Pfaffenhofen an der Ilm Babynahrung aus Zwiebackmehl her und verkauft es im eigenen Laden.

Die Geschichte des HiPP Gläschens

A jar labeled "HIPP" with a baby eating, set against a green background with the year "1964" written above.
A 1974 jar of Hipp baby food with carrots.
A 1987 jar of Hipp baby food with a carrot image and a bio label.
A 1994 Hipp baby food jar with carrots.
A jar of Hipp baby food with carrots, labeled as organic, is presented against a green background with the year 1996 displayed above.
A 2012 Hipp baby food jar with a label in German, featuring carrots and potatoes, is displayed against a green background.
A 2016 calendar page featuring a jar of Hipp organic carrot baby food.